2025
DoorDash
3D Text / 2D Animation
Motion Lead / Animation
For DoorDash’s 2025 Super Bowl spot, I helped craft a playful yet premium visual language that paired comedian Nate Bargatze’s humor with a sense of over-the-top luxury. The campaign leaned into his love of DashPass, highlighting how small savings can unlock indulgent experiences.
DoorDash wanted to introduce Nate as their Super Bowl spokesperson in a way that felt authentic to his comedy while still elevating the brand. The creative needed a consistent design treatment that could carry through both teaser content and the main broadcast spot.
We began with a teaser inspired by the viral math-meme, visualizing Nate’s frustration through quick bursts of animated formulas. But the centerpiece of the campaign was a bold system of custom 3D gold typography that highlighted the DashPass logo, key dates, and end card copy.
The gold geometry was meticulously modeled with subtle irregularities and a polished lip, allowing light to flow naturally across the surface. This detail gave the animations a tactile, high-end feel that elevated the humor and positioned DashPass as a playful form of everyday luxury.
Under my direction, the motion team delivered animations that balanced polish with wit, giving DoorDash a distinctive visual identity for one of the year’s biggest stages. The result: bold, cinematic visuals that captured the over-the-top humor of the concept while firmly establishing DashPass as the ultimate indulgence.
