2025
DoorDash
3D Text / 2D Animation
Motion Lead
The "You're Not Ready" Next On Netflix 2025 spot was a massive undertaking, designed to showcase Netflix’s most exciting upcoming shows. While the full three-minute spot was an epic production, my focus was on the critical final 10 seconds, where everything had to come together in a bold, unmistakable finish.
Netflix needed an end card that could deliver a dense amount of information, titles, dates, and brand identity, without overwhelming viewers. The design had to feel dynamic yet intentional, working in harmony with the central character’s performance while staying true to the Netflix brand.
Working closely with Netflix’s Design Lead, my team and I developed hundreds of design variations and iterations, pushing the boundaries of the brand’s Rolling Text system until we found the right approach for this high-profile moment. A key breakthrough was integrating the upcoming show list directly into the live-action footage, so that the spot’s central character appeared to look upward as the titles scrolled overhead, blending the cinematic with the graphic in a seamless way.
The final sequence delivered a fast-paced, high-energy finish that perfectly captured the scale and excitement of Netflix’s 2025 slate. By iterating deeply and elevating the brand’s visual system, we created an end card that was both uniquely Netflix and left audiences eager for what’s to come.
