2019-2022
Trolli®
3D Social Animations
Motion Lead / Producer
With a passion for claymation and a very unhealthy obsession with candy, when I was provided the opportunity to bring the wild, surreal world of Trolli to life in 3D, I could not wait to share the news with the rest of the team.
Recreating the unique aesthetic and brain -dead personalities of the worms developed by creative duo Becky and Joe for their stop-motion broadcast spots, specifically for the Trolli social brand channel, was no easy task. Multiple animation houses were bidding on this sweet n juicy project. So in order to secure the job, I knew we’d have to impress early to get a leg up on the competition.
I selected a favorite scene from the main spot and guided my team to recreate it in 3D. The original style was created practically, so we had to stay true to that style and the candy, while working in a 3D environment. The plan was not only to create a polished style frame but full res animated sequence as well.
I led my team on building 3D character rigs, trippy environments, sculpting sugary materials, using multiple render engines, to create an iterative 3D process that matched the playful chaos of the brand.
I hope you enjoy the behind-the-scenes magic of we transformed and shaped the Trolli brand through their Instagram, bringing the surreal 3D world to social.
